PORTFOLIO
PORTFOLIO
valgg25@gmail.com
I’m Valeria, a fashion product manager and creative strategist based in Bogotá. I craft stories through fashion—blending product management, marketing, and trend forecasting to shape brands that resonate.
I’ve led creative teams, developed collections from concept to execution, and built strategies that connect identity with consumer desire. From digital marketing to retail, from production to visual merchandising, I optimize, refine, and elevate. Fashion is my language, strategy is my craft, and impact is my goal..
Valeria Guzmán G.
Product & Creative Director
THE BEGINNING.
SUMMER CAPSULE.
ART OF MOVEMENT. marieclaire covER. THE MANIFESTO.
I consult for fashion and lifestyle brands looking to refine their identity and market presence. My passion for product management and buying drives me to create strategies that blend creativity with commercial success. Trend analysis and storytelling are at the core of my work, inspiring my next project—exploring how fashion shapes culture and consumer behavior.
Latest Project
Creative & Product Development for
Atelier Malade.
Previous Exp.
AtelierMalade
Creative Manager,
2020-2024
Shopee
Marketing Associate,
2022-2022
Marie Claire Arg.
Production Assistance,
2022
NYFW
Dressers Manager ,
2022
Ejercicio Inteligente
UX Designer Intern,
2021