I led the development of Atelier Malade’s first collection, shaping a refined selection of elevated wardrobe essentials that embodied minimalism, elegance, and sophistication.

Research tools: WGSN, BoF, and coolhunting methodologies.

Key Contributions:

Creative Concept Development – Researched and defined the overarching aesthetic, transforming trends into a tangible and cohesive collection.

Technical Drawings & Specifications – Created detailed technical flats with fabric and construction instructions for production feasibility.

Fabric & Material Selection – Curated textile options that enhanced the quality and wearability of each design.

Color Swatch Development – Built a color palette that aligned with the brand’s DNA and seasonal direction.

Creative Direction for Campaign – Conceptualized the photographic and creative storytelling for the collection’s launch, ensuring a consistent visual identity across all platforms.

This project laid the foundation for Atelier Malade’s design ethos, merging trend-driven insights with timeless elegance to create a collection that defined the brand’s aesthetic.