I led the development of Atelier Malade’s first summer capsule collection, translating the brand’s signature minimalism, elegance, and sophistication into a refined selection of swimwear and resort pieces.

Research Tools: WGSN, BoF, and coolhunting methodologies, I identified seasonal trends and adapted them to the brand’s aesthetic, ensuring a seamless extension of its identity into summer essentials.

Key Contributions:

Creative Concept Development – Researched and defined the seasonal aesthetic, ensuring a cohesive transition from mainline collections into swimwear and resort wear.

Technical Drawings & Specifications – Created detailed technical flats with fabric, construction, and fit instructions tailored to swimwear needs.

Fabric & Material Selection – Curated high-quality, performance-driven textiles, balancing comfort, durability, and luxury.

Color Swatch Development – Built a seasonal color palette that complemented the brand’s core aesthetic while embracing the essence of summer.

Creative Direction for Campaign – Conceptualized the photographic and creative storytelling for the collection’s launch, ensuring a seamless brand narrative across digital and retail platforms.

This capsule collection expanded Atelier Malade’s design language, allowing the brand to explore elevated swimwear and summer essentials while maintaining its timeless and sophisticated identity.